Are you driven, creative and organized? Do you have people and business management skills? If yes, then you are perfect addition to the wedding planning industry. Help different couples plan their weddings, and make their guests feel relaxed and welcomed. Be an efficient and dedicated wedding planner!
Below are 6 practical techniques to remember before you start your wedding planning career.
1. Business Goals
Once you have decided on pursuing a career in the wedding planning field, you need to establish your own business goals. Since you won’t be operating for a boss, you need to start your company with clear, strict objectives. How much do you want to make? Do you think you can earn more in a year or two? Write down these business goals, but don’t forget to establish some personal ones as well.
2. Startup Costs
Establishing a wedding event planning company is not very expensive. You can begin as an independent wedding consultant who can work at the local coffee shop or on your kitchen table. However, there are a few things that you should consider.
It is important to hire a lawyer to take care of certain legalities, like contract drafting, and protecting your assets from liabilities. Moreover, you can get a business credit card that will give you rewards to lower your costs.
3. Getting Your First Clients
This is probably one of the most difficult things to accomplish when starting a wedding planning business. Your confidence and motivation can rely on your ability to acquire clients. However, once you have successfully negotiated with your first one, your confidence will grow. From there, you will be able to improve your sales approach.
4. Great Portfolio
How can you efficiently sell yourself as a wedding planner? Aside from word-of-mouth marketing, you need to prepare an online portfolio. It should include a mock wedding photo shoot, including decorations, cakes and reception tables.
Remember that this should display your familiarity and expertise with the latest wedding trends. Moreover, you can make a list of all your certifications, and ask your closest friends to include testimonials.
5. Implement a Business Strategy
Do you know that small business owners spend around 25% of their time in marketing? It may sound complicated and time-consuming, but it doesn’t have to be expensive or difficult. Aside from setting up an online portfolio, you can create official social media accounts with targeted ads, working on a daily limit of around $5.
You should also explore plots of marketing avenues, such as paid advertising in print media. Go ahead and join local wedding conventions. Attending those kinds of events will help you widen your network and meet potential clients.
6. Degrees and Certifications
If you are really serious in making a name in the wedding planning industry, you will get a degree and certification in event planning. Find the right people who can connect you with experienced professionals. Remember that running a wedding planning business is not just about acquiring more knowledge; it’s also about boosting your network to gain more opportunities.