Test what big Ecommerce sites do to your business
The invention of the internet has transformed retail like nothing before. The increased demands of people to shop online has fuelled multiple of businesses to set up their own Ecommerce business.
Follow these top 8 tips from successful ecommerce website development company to maximize your ecommerce sales
It is very important to learn and practice cross-selling as it encourages the customers to purchase additional products from you, which means additional income.
Dead ends should be removed
A rule of thumb for ecommerce sites is that there should be no dead ends in your page. Design your pages to channel your visitors towards the right item or service or even include an option to continue shopping even after they have purchased from you.
Include purchase footprints in your products
People heavily consider product reputation before making a purchase. Customers would buy a product with more reviews over one that has none, because they won’t risk purchasing something that seemingly no one has bought. This is a common behavior seen in shoppers so encourage your customers to leave product reviews and feedback. Consider including purchase footprint in your products to ensure the customers that the item has been purchased before.
Your reputation means everything
Build the trust of your customers and increase your reputation from regular customer feedbacks by adding user reviews of your business to your site content, provide product warranties or display awards that you might have received.
Checkout should be simple
Don’t sabotage yourself by requiring customers to suddenly register for an account in your website during checkout. That is a recipe for losing a customer. Remove this “feature” from your website immediately if you want to increase conversion rate. Checkout should be easy and simple, with the options to purchase as a guest. You can suggest creating an account in the website afterwards.
Focus on the fine details too
After all the work to bring traffic to your page, it’s time to entice them to purchase. You can achieve this by providing important product details like competitive prices, shipping policies or any special offers. Some companies take advantage of a customer’s emotions by displaying low levels of stock to create a sense of urgency.
Don’t focus on just one
Your site design should cater to different kinds of visitors in mind. Don’t just focus on one type of persona; diversify the promotion of your products.
Test for usability
It is important to regularly test your site for usability especially on the key elements like your checkout page, ease of navigation in your site and your product pages. Adjust according to the results to make sure your site is efficient and your conversion rates go up.
Keep in mind these tips to help you create a better ecommerce website that’s built for success.